An "onboarder" is a company that takes an individual's data (like Email Addresses, Direct Mail Addresses, Phone numbers) and links those records to that individual's online identifiers (like mobile device IDs, Cookie IDs, etc) to build an individual's digital advertising profile. Onboarding is the process of connecting your customer data, 1st or 3rd party data, to digital marketing applications and media platforms to enable accurate targeting of your digital ad campaigns.

Did this answer your question?