When NetWise releases its quarterly builds of Business and Business-Person Data, we always strive for 95% accuracy in the data we make available.

We know from quantitative analysis that business data degrades at about 2-3% per month, meaning at the end of the quarter, our build's accuracy could have fluctuated by 6-9%. We also know from working with our sophisticated, data driven customers, that a threshold of 85% accuracy is the reasonable expectation of most sales and marketing teams.

Because we start at 95% each quarter, you can be sure our data will always stay above this threshold, enabling successful campaigns and critical decisions making.

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